Message and Image Guidelines

We review all personal messages submitted. Personal messages may NOT:
  • Contain third party trademarks or trade dress or otherwise infringe on or violate any copyright, trademark, or other intellectual property right of a third party
  • Be sexually explicit or suggestive, unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, contain nudity or any materially dangerous activity
  • Promote alcohol, illegal drugs, tobacco, or firearms/weapons (or the use of any of the foregoing), and cannot promote or portray any activities that may appear unsafe or dangerous, or any particular political agenda or message
  • Be offensive, endorse any form of hate or hate group
  • Infringe on or violate any copyright, patent, trademark, trade secret, right of publicity, or other intellectual property, proprietary, or contractual right of a third party and cannot contain any personal identification such as license plate numbers, personal names, e-mail addresses or street addresses, other than yours
  • Contain trademarks, logos or trade dress owned by others, or advertise or promote any brand or product of any kind, without permission
Final approval is subject to the discretion of American Express Travel Related Services Company, Inc. and its affiliates and partners that issue and manage Prepaid Cards.

We review all personal messages and custom images submitted. Personal messages and/or custom images may NOT:

  • Be sexually explicit or suggestive, unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, contain nudity or partial nudity, or any materially dangerous activity
  • Promote alcohol, illegal drugs, tobacco, or firearms/weapons (or the use of any of the foregoing), and cannot promote or portray any activities that may appear unsafe or dangerous, or any particular political agenda or message
  • Be offensive, endorse any form of hate or hate group, or offensive gestures
  • Be a celebrities’ likeness as the focus of the image
  • Contain watermarks or text-in-image
  • Infringe on or violate any copyright, patent, trademark, trade secret, right of publicity, or other intellectual property, proprietary, or contractual right of a third party and cannot contain any personal identification such as license plate numbers, personal names, email addresses or street addresses
  • Contain third party trademarks or trade dress or otherwise infringe on or violate any copyright, trademark, or other intellectual property rights of a third party

When creating your own custom gift card keep in mind the following:

  • Ensure custom images are clear and not broken on the design preview
  • Ensure custom logos are positioned in the intended area and are clear on the design preview

Final approval is subject to the discretion of InComm and the card issuers and we reserve the right to deny a submission for any reason, including where such submission violates these guidelines.